I AM PRO SNOW – WE NEED SNOW, BUT RIGHT NOW SNOW NEEDS US
Skier, snowboarder, climber, mountain hotel owner, resort employee or winter sports exec, you know one thing for certain: snow is life. And thanks to climate change, winters are getting warmer and snow’s not coming like it used to.
That’s why thousands of winter sports athletes, businesses, resorts, and mountain communities around the world are joining I AM PRO SNOW and the 100% Committed campaign to help stop climate change. By becoming 100% Committed, these forward-looking individuals, companies, and municipalities are working to dump the dirty fossil fuels driving climate change and shift to 100-percent clean, renewable energy.
Join the 100% Committed community shifting to clean energy and help protect the snow that fuels our dreams and feeds our families.
I AM PRO SNOW in Switzerland
The I AM PRO SNOW campaign was initiated by the Climate Reality Project organization founded by Al Gore and has many supporters across the world. For myblueplanet, spreading the word in Switzerland goes without saying. The ski resorts of LAAX, Arosa Lenzerheide and Saas-Fee commit to 100% renewable electricity. Several impressive swiss athletes are inviting snowsports fans to do the same.
Do you want your favorite swiss ski resort to transition to renewable energies and join the campaign? Do you have precious contacts up there? Contact firstname.lastname@example.org, project leader of the campaign in Switzerland.
I AM PRO SNOW Ambassadors
Many cool winter sports champions and adventurers stand-up to climate disruption. They are committed to sharing the message. Have a look! The I AM PRO SNOW ambassadors are a true inspiration.
Do you want to join the community? Please contact email@example.com
LAAX is a pioneer with Mountain Tourism and Sustainability. LAAX is Freestyle, but with respect for nature. LAAX is PRO SNOW. That is why a range of measures have been taken to protect our climate and preserve the environment. And this is just the beginning: LAAX commits to being the first self-sustaining Ski Resort, in order to offer sustainable holidays to guests. More information can be found here.
The Saastal cable car company promotes actively responsible tourism. They already can boast that almost 94% of the total electricity consumption for lifts and cable cars comes from regional hydropower and solar power. As a partner of the sustainability campaign “I AM PRO SNOW – 100% Committed”, it is their goal to go one step further with renewable energy, to engage employees in climate protection and to mobilise the guests. More info about the sustainability measures of the mountain railways here: Saastal Bergbahne AG Nachhaltigkeit.
With the commitment “I AM PRO SNOW – 100% Committed”, the ski resort of Arosa Lenzerheide wants to contribute to climate protection and improve the future perspectives for snow cover. The cable car companies of Arosa and Lenzerheide both purchase electricity from 100% renewable sources (hydro- and solarpower). Because sustainability is for Arosa and Lenzerheide not just a trendy word. A number of key measures have already been implemented, a lot remains to be done. More information here
The Swiss Youth Hostels are committed to sustainable development and commit to 100% renewable electricity with the I AM PRO SNOW campaign. Sustainability is an important part of the organisation’s philosophy, when relating to stakeholders and when designing their products. The Swiss Youth Hostels integrate social and ethical aspects and pursue a sensible use of resources. They run on 100% renewable electricity and invest in the Label Minergie-ECO as standard for new buildings. 13 thermal solar systems are already in place for warm water as well as four photovoltaic installations for electricity. More information here
Friends in Action
Winter seasons are getting shorter and the snow cover melts. We see it in the Alps and we see it worldwide.
- The zero-degree line has risen by approximately 300 m in Switzerland since the 1960s. Natural habitats, fauna and flora are also moving towards higher ground.
- The alpine ski resorts have observed a snowfall decline of 15-25%.
- The snow season has lost 5.3 days per decade since the winter of 1972-73.
- In Colorado, the snow melts 2 weeks earlier than it used to in the 1970s.
«BEIM KLIMA GEHT ES UM VIEL MEHR ALS DEM SKIFAHREN. ES HAT VIEL GRÖSSERE WELTWEITE AUSWIRKUNGEN. »
– TED LIGETY
Olympic gold medalist skier