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Skier, climber, mountain hotel owner, resort employee, or winter sports exec, you know one thing for certain: snow is life. And thanks to climate change, winters are getting warmer and snow’s not coming like it used to – and disappearing more quickly than ever.
That’s why thousands of winter sports athletes, businesses, resorts, and mountain communities around the world are joining I AM PRO SNOW and the 100% Committed campaign to help stop climate change. By becoming 100% Committed, these forward-looking individuals, companies, and towns are working to dump the dirty fossil fuels driving climate change and shift to 100-percent clean, renewable energy.
Join us. Because after all, it’s not just our seasons and snow at stake. It’s our way of life. Join the 100% Committed community shifting to clean energy and help protect the snow that fuels our dreams and feeds our families.
Clean, mountain air. Clean, renewable energy. Together, they make for a bright, sustainable future – with plenty of snow in the forecast. And that’s worth fighting for.
The I AM PRO SNOW campaign was initiated by the Climate Reality Project organization founded by Al Gore and has many supporters across the world. For myblueplanet, spreading the word in Switzerland goes without saying. The ski resorts of LAAX, Arosa Lenzerheide, Engadin St. Moritz Mountains and Saas-Fee commit to 100% renewable electricity. Several impressive swiss athletes are inviting snowsports fans to do the same.
Do you want your favorite swiss ski resort to accelerate the transition to renewable energies and join the campaign? Contact firstname.lastname@example.org, project leader of the campaign in Switzerland.
Many cool winter sports champions and adventurers stand-up to climate disruption. They are committed to sharing the message. Have a look! The I AM PRO SNOW ambassadors are a true inspiration.
Bist du ein Wintersportler und du möchtest deine Wettkämpfe nicht auf den grünen Bergen durchführen? Werde jetzt I AM PRO SNOW Botschafter und ändere das. Gib dem Schnee eine stimme.
LAAX is a pioneer with Mountain Tourism and Sustainability. LAAX is Freestyle, but with respect for nature. LAAX is PRO SNOW. That is why a range of measures have been taken to protect our climate and preserve the environment. And this is just the beginning: LAAX commits to being the first self-sustaining Ski Resort, in order to offer sustainable holidays to guests. More information can be found here.
The Saastal cable car company promotes actively responsible tourism. They already can boast that almost 94% of the total electricity consumption for lifts and cable cars comes from regional hydropower and solar power. As a partner of the sustainability campaign “I AM PRO SNOW – 100% Committed”, it is their goal to go one step further with renewable energy, to engage employees in climate protection and to mobilise the guests. More info about the sustainability measures of the mountain railways here: Saastal Bergbahne AG Nachhaltigkeit.
With the commitment “I AM PRO SNOW – 100% Committed”, the ski resort of Arosa Lenzerheide wants to contribute to climate protection and improve the future perspectives for snow cover. The cable car companies of Arosa and Lenzerheide both purchase electricity from 100% renewable sources (hydro- and solarpower). Because sustainability is for Arosa and Lenzerheide not just a trendy word. A number of key measures have already been implemented, a lot remains to be done. More information here
It is nature that provides work in a ski resort. It is only logical to use our environment as gently as we can and to protect it. Within the responsibility of Engadin St. Moritz Mountains lies therefore respect for nature and its ressources as well as the implementation of sustainable work practices. Engadin St. Moritz Mountains commits for this reason to 100& renewable electricity. More infos here.
(Picture © Engadin St. Moritz Mountains_Giovanoli&Fanzun)
– TED LIGETY
Olympic gold medalist skier