Logo I AM PRO SNOW logo - 100% committed

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Skier, snowboarder, climber, mountain hotel owner, resort employee or winter sports exec, you know one thing for certain: snow is life. And thanks to climate change, winters are getting warmer and snow’s not coming like it used to.

That’s why thousands of winter sports athletes, businesses, resorts, and mountain communities around the world are joining I AM PRO SNOW and the 100% Committed campaign to help stop climate change. By becoming 100% Committed, these forward-looking individuals, companies, and municipalities are working to dump the dirty fossil fuels driving climate change and shift to 100-percent clean, renewable energy.

Join the 100% Committed community shifting to clean energy and help protect the snow that fuels our dreams and feeds our families.

I AM PRO SNOW in Switzerland

The I AM PRO SNOW campaign was initiated by the Climate Reality Project organization founded by Al Gore and has many supporters across the world. For MYBLUEPLANET, spreading the word in Switzerland goes without saying. The ski resorts of LAAXArosa Lenzerheide and Saas-Fee commit to 100% renewable electricity. Several impressive swiss athletes are inviting snowsports fans to do the same.

Do you want your favorite swiss ski resort to transition to renewable energies and join the campaign? Do you have precious contacts up there? Contact info@myplueplanet.ch 


I AM PRO SNOW Ambassadors

Many cool winter sports champions and adventurers stand-up to climate disruption. They are committed to sharing the message. Have a look! The I AM PRO SNOW ambassadors are a true inspiration.

Do you want to join the community? Please contact joelle.herin@myblueplanet.ch

Portrait Sina Candrian I AM PRO SNOW

Sina Candrian
Pro Snow Ambassador

Sina Candrian grew up in the mountains and at 5 years old she was already amazing on the board. She has been a professional Snowboarder since 2005 and participates in a number of competitions around the world. She got the 4th place in Slopestyle at the Sochi Winter Olympic Games. Beyond the competitions, she loves riding in powder snow with friends and like-minded people. She aspires at enjoying this activity for many years to come, that is why she is PRO SNOW.

Portrait Nicolas Müller I AM PRO SNOW

Nicolas Müller
Pro Snow Ambassador

Nicolas Müller is a world class snowboarder. Competing at every important contest until 2005, he then decided to turn his back to competition and stop the never ending “always higher always better”. Instead, he now rides for the feeling: serenity, style and be part of the mountain is what he aspires to. He lives in Laax and says: “… I am truly myself when I am on the mountain”. That’s why he takes a stand for climate protection and shares the PRO SNOW message.

Citation from an interview with Der Zeit (2013)

Portrait Seraina Boner I AM PRO SNOW

Seraina Boner
Pro Snow ambassador

Born in Klosters, Seraina Boner is a gifted Swiss cross-country skier, competing since 1998 in world-class competitions including the Winter Olympics of Torino and Sochi. She specializes since 2010 in long distances and delivers amazing performances in the Ski Classics and the FIS Marathon Cup. Climate Change has global and local impacts. It affects not only her favorite sport but also the mountain community that saw her growing up. That is why Seraina is PRO SNOW.


Myrionymos Baikouzis
Pro Snow Ambassador

In his twenties, the young snowboarder and freestyler spends his free time on the slopes. Myrionymos combines snowboarding and filming and creates exciting videoclips of his Laax Surf Club friends. Because he wants to enjoy crazy tricks and films in the beautiful white landscapes in the future, Myrionymos is PRO SNOW.

Portrait Giulia Tanno I AM PRO SNOW

Giulia Tanno
Pro Snow Ambassador

Giulia Tanno is a promising young freeskier from Lenzerheide, competing at the highest level in Slopestyle and Big Air around the world. In 2012, she started taking part in the FIS and AFP World Tour competitions. During the 2016/2017 season, Giulia reached the podium with an impressive second place at the Worldcup in El Colorado (Chile) as well as a third place at the Winter X-Games 2017 in Aspen (USA), in the Big Air discipline. Giulia is PRO SNOW.

Portrait Kalle Koblet I AM PRO SNOW

Kalle Koblet
Pro Snow Ambassador

As Winterthur native, he didn’t exactly grow up close to the slopes. Kalle Koblet is nevertheless one of the most promising athletes of he swiss boarder cross team. For practice, Kalle is often at Flumserberg, which he calls his «homemountain». In the 2016/2017 season, he won gold at the junior world championships in the czech republic. He is now on his way to the very top! Kalle Koblet is a direct witness of the consequences of climate change on european glaciers. Therefore, he is PRO SNOW.

Portrait Sandro Viletta I AM PRO SNOW

Sandro Viletta
Pro Snow ambassador

Sandro Viletta grew up in La Punt-Chamues-ch in the mountains of Engadin. After a remarkable  success  at the Junior World Championships at the Mont Sainte- Anne he took first place in the World Cup Race in 2006 in Levi. Serious injuries held him back but he never gave up. His biggest success was achieved in 2014 at the Olympic Winter Games in Sochi winning a gold medal in Super-Combination. He aligns himself with our planet and the valuable snow. He is PRO SNOW!

Portrait Felix Keller I AM PRO SNOW

Felix Keller
Pro Snow Ambassador

The Samedaner Glaciologist Dr. Felix Keller is Co- Leader of the Institute and lecturer at the Academia Engadinia as well as a visiting lecturer at the ETH. In his job he is confronted daily with climate change. With different projects he commits to saving the glaciers. One of the projects is artificial snowmaking on the Morteratsch Glacier another one is the recycling of meltwater for ensuring drinking waterreserves  for future generations. Felix Keller is PRO SNOW.

Portrait Marc Berthod I AM PRO SNOW

Marc Berthod
Pro Snow Ambassador

Skier, Marc Berthod grew up in Engadin. Since he was a boy his passion was snow. Thanks to his victory at the Kuonisbärgli (Adelboden) after starting in 60th place he is known all over the world. Since then, he succeeded at several  other World Cups and won two bronze medals at the World Championship. After finishing his career as a Skier he started as a Co-Commentator at SRF in the 2017/2018 season. In this way he keeps his connection to the wintersport. He is PRO SNOW.

Portrait Reto Kestenholz I AM PRO SNOW

Reto Kestenholz
Pro Snow Ambassador

Reto Kestenholz grew up in the Swiss Mountains near Bern. He is a member of the Ride Greener association who’s goal it is to motivate freeriders to respect the environment and protect the climate.  In Ride Greener’s movie StepsReto Kestenholz demonstrated that stunningly beautiful ski and snowboard footage can be taken with minimal CO2 emissions. Wintersports can and should be as close to nature as possible. Reto is PRO SNOW. 

Portrait Yannick Messmer I AM PRO SNOW

Yannick Messmer
Pro Snow ambassador

In the village of Speicher 940 meters high, Yannick grew up with snow. He quickly developped a passion for wintersports. As cofounder of the Laax Surf Club, he spends every possible second of free time on his board, either on a glacier in Summer in Zermatt or in Graubünden during the winter months. Yannick measures the importance of snow for the swiss tourism and for himself, as well as the impact of climate change on the future of snow. Yannick is PRO SNOW.

Portrait Alessandro Boyens I AM PRO SNOW

Alessandro Boyens
Pro Snow Ambassador

On a board since 2001, Alessandro did not leave the scene since then. He reached a professional level in two years. His favourite disciplines are Half Pipe and Big Air in snow, and Wakeboard on water. Alessandro won first place at the Suzuki Open of 2003 and then the Kaunertal Opening in Austria. He participated to all the large competitions, be it the US Open or the Worltour. Native from Hamburg, Alessandro spends a lot of his time in Switzerland, either snowboarding or shooting and producing snowboard films. Alessandro loves real snow, and is therefore PRO SNOW.


Portrait alessandra I AM PRO SNOW

Alessandra Corsten
Pro Snow Ambassador

Alessandra discovered her enthusiasm for snow sports early on through her visits to relatives and skiing holidays in Valais. Her passion has grown over the years and she couldn’t imagine a winter without snow. During her exchange year in California Alessandra was part of the snowboard team and during her intermediate year she worked as a ski instructor in Graubünden. Today it is no longer a matter of course to be able to enjoy the snow. In order to protect and maintain this privilege, Alessandra is committed to the beautiful Swiss Alps and PRO SNOW.

Portrait Tim Frey rund Hintergrund Berge Schnee Skibrille

Tim Frey
Pro Snow Ambassador

At the age of two Tim stood for the first time on skis and at the age of seven already on snowboard. Since then, winter sports have been part of his life and Tim has made it his profession as a snow sports instructor and as an expert in the training of snowboard instructors. Through his daily work and leisure time, which he likes to spend in the snow as well, he very often feels the consequences of climate change. So that he can continue to live out his profession and above all his passion for winter sports, Tim is PRO SNOW.

Portrait Luana_Fluetsch I AM PRO SNOW

Luana Flütsch
Pro Snow Ambassador

Luana Flütsch (1995) lives in St. Antönien, Graubünden. At three, she was already skiing and her passion got bigger and bigger. As member of the Swiss-Ski Team, Luana was several times on the podium of the European Cup and she started taking part in the World Cup in 2018. Luana feels close to nature and ist committed to protect the climate. She would like her future children to also enjoy skiing and ski touring and to show them the beauty of winters and white summits. This is why she is PRO SNOW.

LAAX is a pioneer with Mountain Tourism and Sustainability. LAAX is Freestyle, but with respect for nature. LAAX is PRO SNOW. That is why a range of measures have been taken to protect our climate and preserve the environment. And this is just the beginning: LAAX commits to being the first self-sustaining Ski Resort, in order to offer sustainable holidays to guests. More information can be found here

The Saastal cable car company promotes actively responsible tourism. They already can boast that almost 94% of the total electricity consumption for lifts and cable cars comes from regional hydropower and solar power. As a partner of the sustainability campaign “I AM PRO SNOW – 100% Committed”, it is their goal to go one step further with renewable energy, to engage employees in climate protection and to mobilise the guests. More info about the sustainability measures of the mountain railways here: Saastal Bergbahne AG Nachhaltigkeit. 

With the commitment “I AM PRO SNOW – 100% Committed”, the ski resort of Arosa Lenzerheide wants to contribute to climate protection and improve the future perspectives for snow cover. The cable car companies of Arosa and Lenzerheide both purchase electricity from 100% renewable sources (hydro- and solarpower). Because sustainability is for Arosa and Lenzerheide not just a trendy word. A number of key measures have already been implemented, a lot remains to be done. More information here 

The Swiss Youth Hostels are committed to sustainable development and commit to 100% renewable electricity with the I AM PRO SNOW campaign. Sustainability is an important part of the organisation’s philosophy, when relating to stakeholders and when designing their products. The Swiss Youth Hostels integrate social and ethical aspects and pursue a sensible use of resources. They run on 100% renewable electricity and invest in the Label Minergie-ECO as standard for new buildings. 13 thermal solar systems are already in place for warm water as well as four photovoltaic installations for electricity. More information here

Friends in Action

Winter seasons are getting shorter and the snow cover melts. We see it in the Alps and we see it worldwide.

  • The zero-degree line has risen by approximately 300 m in Switzerland since the 1960s. Natural habitats, fauna and flora are also moving towards higher ground.
  • The alpine ski resorts have observed a snowfall decline of 15-25%.
  • The snow season has lost 5.3 days per decade since the winter of 1972-73.
  • In Colorado, the snow melts 2 weeks earlier than it used to in the 1970s.


Olympic gold medalist skier

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